Mascot & Logo Use Policy / Branding Guide

Purpose

The La Conner School District’s mascot, logo, and colors represent our schools and community pride. To protect these symbols, outside agencies, Booster Clubs, and PTSA must receive District approval before using them on materials, apparel, websites, or advertisements.

Who Needs Approval

This policy applies to:

  • Outside agencies or businesses

  • Booster Clubs

  • PTSA or other parent organizations

District staff, athletic teams, and student clubs do not need to submit this form but should check with their building administrator before using the mascot or logo.

Ownership

All District logos, mascots, and branding are the property of the La Conner School District and are protected under RCW 19.77 (Trademarks). Unauthorized use may result in loss of privileges or legal action.

Allowed Uses

Approved use may include:

  • Spirit wear, signage, or materials that support La Conner students

  • Partnerships or community events that positively represent the District

All approved designs must follow official District branding standards listed below.

Not Allowed

District branding may not be used for:

  • Political or commercial advertising

  • Inappropriate, misleading, or offensive content

  • Altered or distorted versions of the logo or mascot

Procedure: How to Request Approval

  1. Complete the Mascot/Logo Use Request Form (linked below).

  2. Submit it to the District Office at least 10 business days before use.

  3. Wait for written approval before printing, posting, or distributing materials.

Note: Athletic teams, school clubs, and District employees should coordinate logo use with their building administrator.

Branding Standards

To maintain consistency and respect for La Conner’s identity, all approved use of District logos and branding must follow these standards:

  • Official Color: #3C5895 (Pantone 287 / C=86, M=72, Y=13, K=1)

  • Official Font: Salish Typeface by Saja Typeworks

  • Logo Integrity: The logo and mascot may not be stretched, recolored, or modified. Always use approved files provided by the District Office.

Contact

La Conner School District
305 N 6th Street | La Conner, WA 98257
(360) 466-3171 | mboyer@lc.k12.wa.us
Attn: Megan Boyer — Mascot/Logo Requests